Velveeta Enters the Condiment Aisle with Launch of “Vel2Go” Packets

Velveeta Enters the Condiment Aisle with Launch of “Vel2Go” Packets

• Marking the first single serve offering from the brand, “Vel2Go” enables fans to add Velveeta cheese to anything—anytime, anywhere

#Chicago, Wednesday, January 22nd, 2025

#Velveeta, known for its #cheesy, melty goodness is giving fans a new way to indulge by launching “Vel2Go”: single serve, limited edition packets of Velveeta cheese. While fans have long enjoyed the ultimate cheesy pleasure that only Velveeta can deliver, they have been unable to do so on the go. “Vel2Go” is the brand’s first single serve offering that launches Velveeta into a new category and allows cheese lovers to enjoy the deliciousness of Velveeta cheese on everything and anything—anytime and anywhere.

One in four millennials and Gen Z bring their own condiments on the go to elevate everyday meals. Yet, cheese lovers are left dissatisfied due to lack of convenient, #cheese condiments—until now. For over 100 years, Velveeta fans have unlocked unrestrained pleasure by adding the cheesy goodness to foods like #nachos, #hamburgers, #vegetables—even a bowl of ramen. Now, with the launch of “Vel2Go”—the first on the go cheese packet on the market – the brand is making it easier than ever for fans to elevate any food item to satisfy those cheesy cravings—whether it be drive thru fries or a stadium hot dog.

“Our fans know Velveeta is more than just cheese—it’s a #lifestyle of indulgence—a celebration of outrageous pleasure, and a siren’s call for others to go all in on the things they love,« said Stephanie Vance, Brand Manager for Velveeta. “We created ‘Vel2Go’ as a portable offering that’s more than just a condiment—it’s the ultimate wingman that unleashes craveability and big mood food in ways other condiments can’t.“

The launch of “Vel2Go” comes on the heels of the brand’s launch of ready to eat queso earlier this year, reinforcing Velveeta’s efforts to double down on new formats and go all in on cheesy pleasure. “Vel2Go” is also the latest example of how Velveeta is encouraging pleasure seekers to live “La Dolce Velveeta”, and embrace what the #brand stands for—unapologetically living for outrageous pleasure every day and indulging in the things they love most.

Starting today, pleasure seekers can purchase the limited run of “Vel2Go” on walmart.com for 5.91 dollars while supplies last, which will include three cartons each containing four packets. For more information, follow @Velveeta on #Instagram. Those living “La Dolce Velveeta” are encouraged to share how they’re enjoying “Vel2Go” by tagging @Velveeta on Instagram and @Cheesy_Velveeta on TikTok using hashtag #LaDolceVelveeta.

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