Kraft Heinz Welcomes Marcel Regis as President, West and East Emerging Markets

#Kraft #Heinz Welcomes Marcel Regis as President, West and East Emerging Markets

• CPG Veteran to Join Executive Leadership Team, Reporting to CEO Carlos Abrams Rivera

#Pittsburgh, #Chicago, January 15th, 2025

The Kraft Heinz Company (Nasdaq: KHC) today announced the appointment of Marcel Regis as President, West and East Emerging Markets, effective February 3, 2025. Marcel will be based in Brazil and will lead the Kraft Heinz business in #Latin #America, Eastern #Europe, the #Middle #East, and #Africa, which is one of the business Zones created in 2024.

Marcel joins Kraft Heinz from Loft, a technology company serving Latin America. Marcel previously spent 25 years at Anheuser Busch InBev, working across their Retail and Away From Home businesses.

“Marcel is a proven leader with extensive international experience helping transform and grow businesses across the consumer goods industry”, said Kraft Heinz CEO Carlos Abrams Rivera. “Emerging Markets is one of our three Growth Pillars, and Marcel has the experience, mindset and vision that we need to accelerate growth in critical markets around the world.”

Marcel has been Chief Operating Officer at Loft since July 2022. Previously, Marcel held several roles at #Anheuser #Busch InBev, lastly as President of Colombia, their fifth largest market. Marcel was also President of South Africa, after the South African Breweries (SABMiller) integration. Earlier in his career, he held various management positions around the world, including the role of Global Vice President for the Commercial Integration of SABMiller, and the role of Non Alcoholic Beverages Vice President in Brazil.

Marcel holds an undergraduate degree from Universidade Católica do Salvador, an MBA from #Business #School São Paulo, and from Fundacāo Getulio Vargas.

“It is an honor to join Kraft Heinz at such a pivotal time for the company and with the mission to help spark new levels of growth in Emerging Markets”, said Marcel Regis. “Kraft Heinz is an iconic food company and I’m drawn to the Company Dream To be the leader in elevating and creating food that makes you feel good . I look forward to working with the team to help build the next chapter of growth for Kraft Heinz.”

Marcel will take over the role from Bruno Keller, who will depart Kraft Heinz on March 7 after a transition period with Marcel. Bruno has been with Kraft Heinz for more than 11 years and has played a critical role in the company transformation, holding many leadership roles including President, Latin America, and President, #Canada.

“I want to thank Bruno for the countless contributions he has made to Kraft Heinz over the years”, said Abrams Rivera. “He is a skilled leader and has been a tremendous partner to me, the Executive Leadership Team, and his many team members around the world.”

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