Velveeta and Compartés Launch “TruffVels”, an Over-the-Top, Indulgent Treat Combining Two of Life’s Greatest Pleasures

Velveeta and Compartés Launch “TruffVels”, an Over-the-Top, Indulgent Treat Combining Two of Life’s Greatest Pleasures

Chicago, Tuesday, May 9th, 2023

Velveeta, known for its rich, creamy texture that satisfies cravings with cheesy, melty goodness, has teamed up with the cult-favorite chocolate company, Compartés Chocolatier, to create “TruffVels”—the first-ever chocolate cheese truffle. TruffVels brings the deliciously creamy and iconic Velveeta drip to the world of #chocolate, combining the two foods known for hitting the bullseye of pleasure: chocolate and Velveeta.

The Velveeta infused white chocolate shell-shaped truffle is made for those who go all in for the things they love. TruffVels consist of Compartés sweet white chocolate paired with the creamy delicious bite of Velveeta for a unique sensation unlike any other. The iconic custom shell-shape is made to mirror Velveeta Shells and Cheese and was created by infusing Velveeta cheese sauce into Compartés award-winning chocolate to create a match made in culinary heaven.

“Two of life’s greatest pleasures are cheese and chocolate and we've already seen our pleasure seekers experiment with this combination across social media, so this collab was a no brainer,” said Kelsey Rice, Senior Brand Communications Manager for Velveeta. “As a brand that’s all about making outrageous pleasure a way of life, we decided to bring these two flavors together to create the most outrageously elevated version of a cheesy, chocolatey recipe for our fans to enjoy.”

Starting May 9th, the five-pack of Velveeta x Compartés TruffVels are available for $ 24.95 on compartes.com, while supplies last.

“This exciting and unique collaboration is delicious, decadent, delightful and unexpected”, said Jonathan Grahm, Compartés CEO and Lead Chocolatier. “I love the idea of pushing the boundaries of chocolate making and creating a unique product unlike anything that's ever been done before. With ‘TruffVels’ mixing two of life’s greatest pleasures, chocolate and cheese, we can all live the good ‘La Dolce Velveeta’ life this Summer.”

“TruffVels” is the latest example of how Velveeta is encouraging pleasure seekers to live “La Dolce Velveeta”, and embrace what the brand stands for—being unapologetic, big, bold, supremely creamy and relentlessly original.

For more information, follow @Velveeta on Instagram. Those living “La Dolce Velveeta'' are encouraged to flaunt, post and share how they’re enjoying TruffVels by tagging @Velveeta on Instagram and @Velveeta Facebook using hashtag #LaDolceVelveeta. Respect the drip.

About Compartés Chocolatier

Compartés is the legendary, award-winning, gourmet chocolate brand handmade in Los Angeles for almost 75 years. Traditional chocolates with a modern spin on classic flavor combinations and nostalgic tastes, Compartés has sold over 20 million chocolate bars and garnered a celebrity following that includes Oprah, Elton John, Mindy Kaling, and Billie Eilish and late celebrities including Marilyn Monroe, Frank Sinatra, and Winston Churchill. Known as the world’s best chocolates, Compartés started as a small, family business in 1950 and was reimagined 15 years ago by their son, chocolate prodigy Jonathan Grahm—Forbes 30 Under 30, Creative Director and Head Chocolatier. Handcrafted from scratch every day by a small team of chocolatiers and artists in their Los Angeles kitchen, Compartés (meaning “to share” in Spanish) are made to be treasured, experienced, savored, and most of all, shared with loved ones. Compartés chocolates are available in retailers globally and online at compartes.com.

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