Deutschlands angesagtester Einrichtungsstil gekrönt – Boho oder Scandi?

Deutschlands angesagtester Einrichtungsstil gekrönt – Boho oder Scandi?

Shabby chic to a bohemian essence, picking the right interior décor to style your home is a crucial decision for most of us, as it typically reflects our character and personality. In fact, online interest for ‘home décor styles’ has increased by 110%*, suggesting that homeowners are looking to transform their abodes to their liking.

Interested in this, the experts at Uswitch.com/mortgages were curious to unfold how interior design takes shape across Europe. By analysing online interest for the 15 most popular interior styles on Pinterest, they were able to unveil the most-loved interior design trend across Europe.

Germany’s top 5 most popular interior styles

For the complete data of the 15 interior styles analysed, please click here.

Uswitch.com/mortgages can reveal that Bohemian interior is the most popular in Germany, as average searches within the country hit 158,880 in the past year. This unconventional and free-spirited way to style homes has been a favourite among Germans, with online interest being 36.6% higher than Scandinavian interior style, which comes in second place (100,800 searches).

Vintage comes in third (89,880 searches), suggesting how a retro look for homes that brings back nostalgia is gaining traction in Germany. Defined by its sleek, clean lines, the contemporary style (45,360 searches), however, falls way behind in popularity, as it received 49.5% less online interest than vintage.

Rounding off the top five most-loved interiors by Germans is shabby chic. This laid-back, worn look for the home has been searched for up to 36,720 times in Germany over the past year, which almost doubles the number of online interest for a fuss-free minimalist décor in sixth (19,200 searches).

Most popular interior styles across Europe

Uswitch.com/mortgages can reveal that Scandinavian décor is Europe’s most on-trend interior style, with the highest combined searches (529,860) across all countries analysed. The Nordic-inspired décor was found to be most popular in France, the Netherlands, and Poland, with the French (137,520 searches) showing the most interest in adding a Scandi flair to their homes - a notable 26.7% more than Germans (100,800).

Bohemian takes second place as the most popular interior style in Europe, garnering 501,480 searches annually -  5.7% fewerthan Scandinavian in first. The boho style came out on top in six European countries, suggesting how a mismatch of colours and textures for a care-free bohemian vibe has drawn people in. 63.9% of the total searches for this style in Europe are primarily from Germany, Finland, and the United Kingdom.

In third place is vintage décor which has accumulated 398,760 combined searches over the past year - 25.8% less than second place Bohemian. Gaining the most popularity in Hungary and Greece, a vintage home interior has managed to be among the top three favourite interior trends in 45% of the countries studied. This includes Germany where the vintage style came out as the country’s third favourite (89,880 searches).

Methodology

1. Uswitch.com/mortgages were keen to unveil the most on-trend interior design styles in every European country.
   
   
2. The interior décor styles contained in our dataset cover the top 15 most pinned interior styles on Pinterest. The obtained list was sourced from a reputable study carried out by Uswitch.com/mortgages in November 2021, which analysed more than 4.9 million pins through 230 individual searches.
   
   
3. To focus our study, only European countries with a total population of over 100,000 were selected for further analysis via worldometers.info. The resulting sample consists of 42 countries.
   
   
4. Utilising the data provided by cia.gov, the experts at Uswitch.com/mortgages were able to source the first languages spoken in each European country within the sample. For multilingual countries, only the language spoken by the majority of its population was considered.
   
   
5. Subsequently, a list of relevant search phrases (“[style]+decor”, “[style]+home decor”, “[style]+interior” etc) were designated. To acquire valid results, each search term and keyword were translated by native speakers into each country’s first language.
   
   
6. Following the translation of search terms, Google Adwords’ keyword tool was used to examine the average number of online monthly searches for each interior style in each of the 42 countries included in the sample.
   
   
7. The total monthly search volumes for the same terms and keywords in English were also collected for each country and included in the study.
   
   
8. Totals were collated and then multiplied by 12 to create an average yearly search volume for each interior decor in the countries examined.
   
   
9. The final yearly search volumes of the interior styles for each country were then ranked in descending order. The interior style seeing the highest number of online searches for each country in the past year was concluded to be the country’s favourite interior décor trend.
   
   
10. To guarantee accuracy, countries that had less than 500 monthly searches for their most popular interior design style were omitted from the final results, resulting in only 18 countries left in the dataset.
    
    
11. Data was collected between 01/02/2022 and 14/02/2022 and is subject to change.

* In the past 30 days, according to Google Trends on 09/03/2022.

Credit: www.uswitch.com/mortgages/guides/most-popular-interior-trends-across-europe/