What is Media Monitoring and Why is It Important? Newswire Explains

What is Media Monitoring and Why is It Important? Newswire Explains

• Newswire, an industry leader in press release distribution, explains the basics and importance of media monitoring for companies of all sizes and industries.

New York, February 17, 2022

Media monitoring is the process of scouring both print and digital content for keywords on a particular topic. 

According to a 2020 Trustpilot study, nine out of 10 consumers worldwide make the effort to read reviews before buying products. As the world continues to shift to a digital landscape, keeping an ear to the market is paramount.

For small and midsize companies that want to better understand their target audience, gain a competitive edge, and position themselves as thought leaders in their respective industries, media monitoring is a necessary tool to leverage. 

“Stepping into the shoes of your target audience is a great way for brands to fully understand what makes them tick and create content accordingly”, said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “Media monitoring is a valuable tool to leverage to glean valuable insights from the public surrounding the perception of a brand, the effectiveness of press release campaigns, the value of a company’s products/services, and more.”

As an industry leader in press release distribution, Newswire works closely with its clients to distribute the right message to the right audience at the right time.

A key component of its approach is media monitoring. For companies that are part of its Media Advantage Plan, Newswire monitors their content closely to measure article sentiment, track coverage, and discover new trends to capitalize on. All of this information and more is then used to craft comprehensive strategies that ultimately turn clients’ owned media into earned media.

“Data collected from media monitoring empowers informed decisions that can help companies stand out from their competition and maximize the effectiveness of their press release distribution efforts”, added Terenzio.

To learn more about the power of media monitoring and how Newswire’s integrated solutions are helping organizations grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.