Crystal Light Answers Decades Long Call from Fans with First of Its Kind Vodka Refreshers

Crystal Light Answers Decades Long Call from Fans with First of Its Kind #Vodka Refreshers

• As the category leader for over 40 years, #Crystal #Light delivers the lowest calorie vodka refresher on the market

Chicago, March 4th, 2025

Nearly one in five Crystal Light fans use the product as a mixer for their cocktails, proving it’s no secret that the signature zero sugar refreshment has been a trusted mixer for decades. As demand for lighter, lower calorie cocktails continues to grow, the beloved powdered beverage brand is now doing the mixing for you with the launch of Crystal Light Vodka Refreshers. Delivering the crisp flavor the brand is known for, Crystal Light Vodka Refreshers are the lowest calorie ready to drink cocktail on the market, offering a refreshing alternative to hard seltzers and traditional vodka sodas.

Crystal Light Vodka Refreshers are a 77 calorie, zero sugar beverage crafted with the delicious blend of Crystal Light’s signature flavors, triple filtered vodka, and light carbonation. Launching with two fan favorite flavors Wild Strawberry and Lemonade each Vodka Refresher is developed to deliver a lightly fizzy beverage perfect for any occasion.

“With tens of millions of social media videos showcasing creative ways to mix Crystal Light into cocktails, creating a delicious lower calorie vodka refresher was a natural step for us”, said Jeremy Kross, Director of Beverage Mixes at The Kraft Heinz Company. “We’re bringing fans a ready to drink version in a new format—now with a light, refreshing twist—offering the same signature flavors they know and love.”

Crystal Light #Vodka #Refreshers aim to revolutionize the hard seltzer category as consumers seek lighter, lower alcohol cocktails that don’t compromise on taste. In fact, nearly 40 percent of hard seltzer drinkers prefer lower alcohol options (under four percent ABV). As the first powdered beverage brand to enter the hard seltzer aisle, Crystal Light is set to deliver with an alcohol by volume (ABV) of 3.8 Prozent, and zero sugar. Crystal Light Vodka Refreshers reinforce the brand’s commitment to meeting evolving consumer preferences for modern drinking occasions.

Crystal Light Vodka Refreshers will hit shelves this month at select retailers in the Northeast U. S. region in a convenient four pack for $ 9.99, with plans for a larger expansion, new flavors and multipack options in 2026.

For more information about Crystal Light Vodka Refreshers, crafted in collaboration with Barrel One Collective, visit X and to keep up with all things Crystal Light follow @sipcrystallight on Instagram or visit here …

About #Barrel #One

Barrel One Collective is the result of a groundbreaking merger between two of New England’s craft beer pioneers, Mass. Bay Brewing Company and FinestKind Brewing LLC. With a combined production volume of nearly 165,000 barrels, it is the largest craft beer producer in New England and the 14th largest in the U. S. The Collective unites 14 iconic brands, including Crystal Light, Harpoon, Smuttynose, Long Trail, and UFO, and operates eight brewery taprooms across four states—Massachusetts, New Hampshire, New York, and Vermont. Committed to quality, innovation, and community, Barrel One Collective aims to push the boundaries of craft beverage experiences while honoring its rich heritage of craftsmanship. More …

Source: KHC Beverage Mix Quarterly Consumption Tracker, Quantilope, Q3 2024

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