“Heinz” is Taking Fans on the Ultimate Flavor Tour with Three New, Globally Inspired Sauces

“Heinz” is Taking Fans on the Ultimate Flavor Tour with Three New, Globally Inspired Sauces

• The condiment category leader prioritizes expansion beyond #ketchup

#Pittsburg, #Chicago, February 26th, 2025

Today, the “Heinz” brand, the number one global player in sauces, debuts its Flavor Tour line of condiments: three sauces inspired by cuisines from around the world. Available in Mexican Inspired Street Corn, Korean Inspired Sweet & Tangy BBQ, and Thai Inspired #Sweet #Chili, each #sauce is a versatile and unique fusion of flavor with the unmistakable quality that HEINZ lovers expect. Now rolling out on shelves nationwide, the new line underscores the brand’s commitment to expand its offerings beyond ketchup.

“Heinz“ debuts its Flavor Tour line up featuring three new sauces inspired by cuisines from around the world. (Photo: Business Wire)

The multi billion dollar culinary sauce market continues to grow, with increasing desire for globally inspired flavors emerging as a top trend for 2025. With Americans busier than ever, convenience in the kitchen has become king. “Heinz’s” rich and bold new sauces allow fans to easily and quickly dial up the flavor of any dish or recipe, whether it’s a new culinary creation or spicing up a staple weeknight meal. From Elote Grilled Cheese to Korean #BBQ #Chicken #Wings, the dipping, drizzling, and dressing opportunities are endless.

• Mexican Inspired Street Corn: A unique sauce that combines chipotle, lime and corn to bring a creamy and smoky taste to the table.

• Korean Inspired “Sweet & Tangy“ BBQ: A condiment with a kick, which mixes gochujang, doenjang and soy sauce for a rich and bold punch of #flavor.

• Thai Inspired Sweet Chili: A slightly spicy, slightly sweet sauce merging ginger, sriracha and sesame oil to add a bright, tangy, irresistible taste to any dish.

“Americans are hungry for condiments that offer globally inspired flavor and versatility at an accessible price point, and we saw an opportunity for ‘Heinz’, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favorite foods“, says Angie Madigan, Vice President, Taste Elevation Marketing at The Kraft Heinz Company. “Leveraging our expertise in creating some of the world’s most beloved sauces, we designed the Flavor Tour line as the ultimate solution for these fans.“

Beyond adventurous flavor, ingredient quality is more important to Americans than ever.2 For over 150 years, quality has been at the core of every “Heinz“ product. The Flavor Tour line up is no exception. The new offerings are made with no artificial flavors and ingredients like Gochujang and Chipotle Peppers that celebrate the cuisines that inspired the sauces.

Introduced on the heels of “Heinz“ limited edition flavors like Black #Garlic Ranch and #Harissa #Aioli, the Flavor Tour sauces are the latest innovations underscoring the brand’s portfolio growth beyond ketchup. The dipping category has outpaced the rest of the condiment category in growth (plus 35 percent, 3 Y CAGR), and host food preferences have shifted, with both chicken and global cuisine rising in popularity.4

To learn more about the “#Heinz“ Flavor Tour line and the ever evolving “Heinz“ portfolio, follow @Heinz on #Instagram and @Heinz_us on “#TikTok“.

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